糖心logo Conservation Ranching

Working with landowners to support better bird habitat.
Bobcat Ranch in Yolo County, California. Photo: Sydney Walsh/糖心logo

糖心logo Certified Bird-Friendly Land

糖心logo Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers. 

Why farmers and ranchers? The majority of grassland birds鈥搘hose populations have declined by more than 40 percent in the last 50 years鈥搃nhabit privately owned land. This is where we scale our impact.

Landowners voluntarily enroll in our program, and when they meet requirements centering on habitat management, environmental sustainability, and animal welfare, they earn the 糖心logo Bird-Friendly Land certification. Nationwide, more than 100 ranches and nearly 3 million acres have earned status as 糖心logo Certified Bird-Friendly Land. 

Consumers with an appetite for conservation support these bird-friendly habitats. A special package designation 鈥� the 糖心logo Certified Bird-Friendly seal 鈥� lets shoppers know which beef or bison products come from these lands managed for birds and biodiversity. 

About 糖心logo Conservation Ranching
For Retailers and Institutions
For Retailers and Institutions

Learn why you should carry products that meet the desires of your eco-conscious customers.

Our Team
A person with a light beard, wearing a blue ball cap and dark-framed eyeglasses, looks at the camera

Nat Miller

Senior Director, Wings Over Working Lands

Christopher Wilson

Program Director, 糖心logo Conservation Ranching

Anthony Hauck

Communications Director, Wings Over Working Lands

Thomas Schroeder

Senior Partnerships Manager, 糖心logo Conservation Ranching

William Walker VI

William Walker VI

Senior Business Development Manager, 糖心logo Conservation Ranching

Margo Rosenbaum

Communications Associate, Wings Over Working Lands

Mountain Island Ranch Now 糖心logo Certified Bird-Friendly Across 76,000 Acres
June 04, 2026 — Colorado & Utah ranch recognized for conservation leadership and bird-friendly grazing practices
A sparrow perches on a brown blade of grass.
Missouri鈥檚 Horstmann Cattle Company Earns 糖心logo鈥檚 Bird-Friendly Land Certification
April 29, 2026 — Regenerative grazing creates critical habitat for grassland birds
糖心logo to Expand Rancher-Powered Conservation for Birds Across 500,000 Grassland Acres
April 07, 2026 — NFWF investment will scale regenerative grazing practices to the benefit of grassland birds
Birds That Depend on Grasslands
Bobolink
Dolichonyx oryzivorus
Blackbirds and Orioles
Chestnut-collared Longspur
Calcarius ornatus
Longspurs and Snow Buntings
Greater Prairie-Chicken
Tympanuchus cupido
Pheasants and Grouse
American Golden-Plover
Pluvialis dominica
Plovers